Price comparison services will help you to save a lot of money on premiums, so it's worth investing some time to get the most out of them. Remember, they're just showing you prices, not recommending the best product and you don't have to choose the first option. Compare Market Insurance quotes before purchasing any insurance.
Rules for using comparison sites:
1. Check more than one website always: On different comparison sites, various insurance companies appear. You can't get quotes from all the insurance company, and some significant insurers like the Direct Line do not appear at all on sites of comparison.
2. Understand how they make their money: Comparison websites do not sell products; instead, they display details and prices from insurers and make money in a variety of ways:
i) They are paid for advertisements that appear on their website.
ii) From 'click-throughs,' the site earns a commission when a customer clicks through to the insurer's website and purchases a product.
iii) Some websites make money through sponsored listings, in which businesses pay to have their products appear at the top of search results.
3. The cheapest option isn't always the best: Be aware that comparison sites will attempt to attract you by displaying a plethora of low rates. Keep in mind that the cheapest insurance policies might not be the best ones. They could have a high excess or not have the coverage you need. If you choose a policy from a price comparison website, you'll usually be directed to an insurance broker's website to complete the transaction. Certain insurance companies will try to sell you additional items at this stage (add-ons). Before purchasing additional products, think about whether you need them and how much they'll cost (as there will be alternatives).
4. First isn't the finest every time: Comparison websites do not have "regulatory advice." That is, they provide you with product details but not whether a policy meets your needs in terms of type and level of coverage. As a result, don't automatically presume that the first result is the best.